Super Bowl 51 Houston
For Super Bowl 51 in Houston Texas, Kieran was the Creative Director of the content capture for all the PepsiCo brand experiences and activations created for that event. This highlighted the work of his own Global Brand team and the Brand Experience team.
Globally this material was used to amplify these experiences across social all brand channels. Internally this content was leveraged to reinforce the business case for the newly launched Design function and the amazing creative output from the experiential area.
The brand activations included:
The global Launch of LIFEWTR in the purpose built ‘Club Nomadic’ night club and concert venue in a fully immersive event featuring projection mapping and live performances;
A collaboration with US Vogue for an influencer dinner with a live visual art experience;
the Gatorade Gx systems a VIP pop-up gym used by leading NFL players with sponsorship deals;
The Hello Goodness Marketplace located in the PepCity hospitality suite;
The Nspire mobile innovation kitchen and Tostito's Cantina hosting NFL MVP's both in the in the fan plaza at the stadium;
Culminating in the Pepsi Zero Sugar halftime show featuring a Lady Gaga performance with her ‘little monster’ super fans selected by a social media campaign created by the experience design team and in-house content team.